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Promoting your business is all about gaining trust. Citations can help gain this trust and get your business seen in local SEO results. urbanbeautyonline.com A general SEO rule it is worth noting that these three pieces of information must be presented on your website as selectable HTML text and not a graphic. If a local newspaper is covering a story regarding your business they are unlikely to display your company address or telephone number. In such instances, it is enough to simply have your company clearly referenced by name in order for your listing to receive the value.